Branded Content Creation and Distribution Solutions
To encourage dealers to take up selling Vittoria bicycle tires, we created a video featuring Junior Mendes, a manager at InCycle Bicycles in greater Los Angeles. Mendes not only sells Vittoria tires, he rides them himself and swears by their quality, making for an authentic testimonial.
The video is hosted on the MTBR.com YouTube channel, featured in an article on MTBR.com, and posted to the MTBR Facebook page.
To promote the Can-Am Outlander and Defender off-road machines and accessories, we produced a mixed lifestyle and feature-focused video series targeting outdoor enthusiasts. Shot on-location with an expert ATV host, she walks viewers through the best features of each machine and shows Can-Am accessories used in fishing and outdoor situations. The list-style videos are hosted on the ATV.com YouTube channel and distributed across the site and its social pages.
To support Toyota’s launch of four new vehicle models at the 2018 Automobility LA event, we hosted a live video AMA with Toyota’s Jack Hollis and moderated by former AutoGuide.com editor Colum Wood. Streamed live to AutoGuide’s Facebook page from the event, Jack answers real questions from enthusiasts about the announcements Toyota made at the auto show. The video lives on AutoGuide’s Facebook, with an edited cut-down version on AutoGuide’s YouTube channel.
To get the Acura ILX into the conversation amongst entry-level luxury car shoppers, we created a four part video series comparing the ILX and how it stands out against four major segment competitors, including the Audi A3, BMW 2 Series and Mercedes CLA-Class. Published on Acura.com website and Acura YouTube channel, the careful SEO titles were chosen to help this content rank highly and deliver long-term organic views from active mid-funnel car shoppers comparing between the ILX and a major competitor.
In order to get BMW owners to consider switching allegiances to Alfa Romeo, we arranged for Alfa to sponsor the autocross component of Bimmerfest, the world’s largest private BMW owners gathering. With 5,000 owners and over 25,000 fans on hand, we invited show-goers to get behind the wheel of an Alfa Romeo and compare it to their own car. Then we captured the entire execution on video and distributed it across our network.
To celebrate the all-new 2019 Hyundai Veloster, Hyundai Canada hosted a Drive Experience for real fans to get behind the wheel and test the car firsthand. We captured the event with stunning b-roll of the Veloster in action, and authentic in-car reactions and post-drive interviews with the real people who tested the car.
Hosted natively on Hyundai Canada’s YouTube channel, and distributed across the AutoGuide network, the video contributed to their overall #LiveLoud campaign strategy for the all-new Veloster.
Following the success of the Veloster Drive Experience, Hyundai Canada came back with an even bigger drive experience for the all-new Veloster N. Fans competed in an autocross challenge before riding passenger with a pro driver on a racetrack. Our Drive Experience video highlights the fans’ real reactions to the power of the car, while showing off how it looks in action.
With the epic footage of the Veloster N from the track, we produced a thrilling 30-second commercial introducing the vehicle to the public, with graphic highlights of its key selling features.
In this series for Subaru Canada, we produced 4 videos aimed at guiding new vehicle owners through important functions of their 2019 Subaru Forester. The videos serve as a video version of a manual for the vehicle, clearly walking viewers through features like EyeSight Settings, Power Rear Gate, Time and Clock Settings, and more. The videos are available in both French and English versions for a Canadian audience, and are hosted on Subaru Canada’s YouTube channel.
To support the launch of Hyundai’s all-new KONA, we produced a 3-part videos series taking owners of competitive brand SUVs for an adventurous test drive of the KONA.
This 3-video series, commissioned by Hyundai USA, puts a couple Honda HR-V owners, and a Jeep Renegade owner into the First-Ever Hyundai Kona for a test drive.. Our host, Andrew, gives them an adventurous drive before landing at a cool overnight location, as we capture their authentic reactions behind-the-wheel. Covered with stunning b-roll of the Kona at standstill and in-motion, these competitor vehicle owners learn about the Kona’s driving dynamics, design, and tech features along the way.
The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.
In order to promote the Genesis G80 and its IIHS and NHTSA safety accolades, we produced the 5 Safety Features That Elevate Your Peace Of Mind video. Tailored to fit on Genesis USA’s YouTube channel, this stylized video highlights five of the most advanced safety features of the Genesis G80.
The campaign also included a sponsored custom article series, with content distributed across AutoGuide.com, our luxury car forum communities, and on social media.
In this series for Subaru Canada, we produced 24 videos aimed at guiding new vehicle owners through every function of their 3rd generation infotainment systems for their Subaru vehicle. The videos serve as a video version of a manual for their vehicle’s infotainment system, clearly walking through each element, from apps, to radio, to controls & settings. The videos are available in both French and English versions for a Canadian audience, and are hosted on Subaru Canada’s YouTube channel.