To get the Acura ILX into the conversation amongst entry-level luxury car shoppers, we created a four part video series comparing the ILX and how it stands out against four major segment competitors, including the Audi A3, BMW 2 Series and Mercedes CLA-Class. Published on Acura.com website and Acura YouTube channel, the careful SEO titles were chosen to help this content rank highly and deliver long-term organic views from active mid-funnel car shoppers comparing between the ILX and a major competitor.
Month: August 2019
Alfa Romeo – Takes Over Bimmerfest
In order to get BMW owners to consider switching allegiances to Alfa Romeo, we arranged for Alfa to sponsor the autocross component of Bimmerfest, the world’s largest private BMW owners gathering. With 5,000 owners and over 25,000 fans on hand, we invited show-goers to get behind the wheel of an Alfa Romeo and compare it to their own car. Then we captured the entire execution on video and distributed it across our network.
Alfa Romeo Takes Over Bimmerfest
Hyundai Canada – Veloster Drive Experiences
Veloster Drive Experience
To celebrate the all-new 2019 Hyundai Veloster, Hyundai Canada hosted a Drive Experience for real fans to get behind the wheel and test the car firsthand. We captured the event with stunning b-roll of the Veloster in action, and authentic in-car reactions and post-drive interviews with the real people who tested the car.
Hosted natively on Hyundai Canada’s YouTube channel, and distributed across the AutoGuide network, the video contributed to their overall #LiveLoud campaign strategy for the all-new Veloster.
First-Ever Veloster N Drive Experience
Following the success of the Veloster Drive Experience, Hyundai Canada came back with an even bigger drive experience for the all-new Veloster N. Fans competed in an autocross challenge before riding passenger with a pro driver on a racetrack. Our Drive Experience video highlights the fans’ real reactions to the power of the car, while showing off how it looks in action.
With the epic footage of the Veloster N from the track, we produced a thrilling 30-second commercial introducing the vehicle to the public, with graphic highlights of its key selling features.
Subaru – Forester “How To” Series
In this series for Subaru Canada, we produced 4 videos aimed at guiding new vehicle owners through important functions of their 2019 Subaru Forester. The videos serve as a video version of a manual for the vehicle, clearly walking viewers through features like EyeSight Settings, Power Rear Gate, Time and Clock Settings, and more. The videos are available in both French and English versions for a Canadian audience, and are hosted on Subaru Canada’s YouTube channel.
2019 Subaru Forester – Adjusting Date, Time & Clock Settings
2019 Subaru Forester – Lock Settings with Keyless Access & Push Button Start
2019 Subaru Forester – Power Rear Gate
2019 Subaru Forester – EyeSight Settings
Subaru Forester 2019 – Réglages de la date, de l’heure et de l’horloge
Subaru Forester 2019 – Hayon à commande électrique
Subaru Forester 2019 – Verrouillage sans clé et démarrage par bouton-poussoir
Subaru Forester 2019 – Réglages d’EyeSight
Hyundai – KONA Test Drive & Adventure
To support the launch of Hyundai’s all-new KONA, we produced a 3-part videos series taking owners of competitive brand SUVs for an adventurous test drive of the KONA.
This 3-video series, commissioned by Hyundai USA, puts a couple Honda HR-V owners, and a Jeep Renegade owner into the First-Ever Hyundai Kona for a test drive.. Our host, Andrew, gives them an adventurous drive before landing at a cool overnight location, as we capture their authentic reactions behind-the-wheel. Covered with stunning b-roll of the Kona at standstill and in-motion, these competitor vehicle owners learn about the Kona’s driving dynamics, design, and tech features along the way.
The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.
Alex’s Test Drive and Adventure | Kona | Hyundai
Dalton’s Test Drive and Adventure | Kona | Hyundai
Emily’s Test Drive and Adventure | Kona | Hyundai