Kia Canada set up a series of events over the course of the summer promoting their lineup of EVs, and brought in real Kia EV owners to speak to potential customers. They asked us to create profiles of the EV owners to release on their social channels in conjunction with the events. We travelled to the events and these EV drivers’ homes to interview them and capture lifestyle B-Roll to tell their stories and explore why EVs matter to them.
Month: October 2023
Subaru 2024 Crosstrek Walkaround
On the back of our successful shoot for the Subaru STARLINK project, we moved immediately into our next walkaround for the 2024 Crosstrek, Subaru’s flagship vehicle. A lot was riding on this campaign, so we made sure to deliver on the city driving aspects that show the car as the ideal SUV for daily commutes, while also picking unique locations to demonstrate its capability as an adventure-enabling vehicle. We also made a point to cast for a younger couple to target the late 20s/early 30s demographic.
Subaru Impreza Walkaround
For this walkaround video, there needed to be more emphasis on the urban capability of the vehicle, so we turned to Toronto to find great locations to start and end the video, while still going to rural locations for the main feature-heavy scenes.