Alfa Romeo
Alfa Romeo

Alfa Romeo – Takes Over Bimmerfest

  • Goal Aggressively conquest BMW owners
  • Branded Content Solution Alfa Romeo Sponsors the Autocross at Bimmerfest

In order to get BMW owners to consider switching allegiances to Alfa Romeo, we arranged for Alfa to sponsor the autocross component of Bimmerfest, the world’s largest private BMW owners gathering. With 5,000 owners and over 25,000 fans on hand, we invited show-goers to get behind the wheel of an Alfa Romeo and compare it to their own car. Then we captured the entire execution on video and distributed it across our network.


Alfa Romeo Takes Over Bimmerfest