Branded Content Creation and Distribution Solutions
In this series for Subaru Canada, we produced a video series to guide owners through using the features of their 2019 Subaru WRX or WRX STI. The videos use voiceover and shots of the features in-use to guide viewers through functions like Hill Start Assist, Steering Responsive Headlights, and more. Delivered in both in English and French for the Canadian audience, the videos are hosted on Subaru Canada’s YouTube channel.
To boost awareness for the new 2019 Yamaha Wolverine X2 & X4 for our ATV.com viewers, we brought a group of real SXS enthusiasts from across the US to drive the machines in West Yellowstone, Montana for a 3-part video series. We gave them the machines to test drive on real trails as they provided positive feedback on specific features in on-location interviews. Hosted on the ATV.com YouTube channel, this co-branded campaign was distributed across our main ATV and outdoor enthusiast sites and social pages.
To encourage dealers to take up selling Vittoria bicycle tires, we created a video featuring Junior Mendes, a manager at InCycle Bicycles in greater Los Angeles. Mendes not only sells Vittoria tires, he rides them himself and swears by their quality, making for an authentic testimonial.
The video is hosted on the MTBR.com YouTube channel, featured in an article on MTBR.com, and posted to the MTBR Facebook page.
To promote the Can-Am Outlander and Defender off-road machines and accessories, we produced a mixed lifestyle and feature-focused video series targeting outdoor enthusiasts. Shot on-location with an expert ATV host, she walks viewers through the best features of each machine and shows Can-Am accessories used in fishing and outdoor situations. The list-style videos are hosted on the ATV.com YouTube channel and distributed across the site and its social pages.
To support Toyota’s launch of four new vehicle models at the 2018 Automobility LA event, we hosted a live video AMA with Toyota’s Jack Hollis and moderated by former AutoGuide.com editor Colum Wood. Streamed live to AutoGuide’s Facebook page from the event, Jack answers real questions from enthusiasts about the announcements Toyota made at the auto show. The video lives on AutoGuide’s Facebook, with an edited cut-down version on AutoGuide’s YouTube channel.