Author: vsadmin

Here’s a little look back at some of our favourite projects from last year. Whether it was our two trips to southern Utah or our week-long shoot in Vancouver, 2023 provided plenty of great opportunities and adventures, and allowed us to create some of our best content yet!

As a kind of follow-up to the Crosstrek video earlier this year, we were tasked with creating a completely different walkaround video for the Wilderness trim – an even more rugged version of Subaru’s flagship model.

We scoured southern Ontario for new and exciting locations, balancing dynamic action shots of the Crosstrek Wilderness with exciting locations for our lifestyle segments, upping the ante with our most exciting lifestyle activity yet – paragliding!

At the end of another year of Subaru walkarounds, this one continued the trend of high-quality lifestyle content consistent with the adventurous Subaru branding. We hope that this great partnership continues into next year!

To promote Bushel Plus’ SmartPan system and MAD Concaves to the online U.S./Canadian farming community and potential buyers, we developed video content featuring Josh Fox, a South Dakota farmer, testing out the product. Technical Sales Manager Kris Kristjanson was also on site to give detailed info about the products and how they work.

Shot at Josh’s farm, these videos show what the SmartPan and MAD Concaves can do and inform the online community and intenders alike about how useful they can be.

As well as posting these videos on the AGDaily YouTube channel, they were included in an overview article posted on AGDaily.com, VerticalScope’s premier farming-related community, as well as other forum sites. https://www.agdaily.com/crops/bushel-plus-tools-help-measure-manage-grain-loss-preserve-crop-quality/

Sailun brought us out to their big event in Las Vegas to unveil and test out their Rugged Terrain Terramax tire, and create video content to support the launch. We filmed B-Roll footage and interviews over the course of 3 days, cutting an event overview video and a “First Ride” review video for AutoGuide.com.

The event was a great showcase of what the tire can do, bringing journalists out onto the Red Rock trails in modified Jeep Wranglers to navigate boulders, jagged rocks, steep terrain, and lots more. The journalists that we interviewed were suitably impressed and lauded the tires for their capability, winter rating, and overall low noise on regular roads.

Kia Canada set up a series of events over the course of the summer promoting their lineup of EVs, and brought in real Kia EV owners to speak to potential customers. They asked us to create profiles of the EV owners to release on their social channels in conjunction with the events. We travelled to the events and these EV drivers’ homes to interview them and capture lifestyle B-Roll to tell their stories and explore why EVs matter to them.

Paul’s Story

Beth’s Story

Kaushal’s Story

On the back of our successful shoot for the Subaru STARLINK project, we moved immediately into our next walkaround for the 2024 Crosstrek, Subaru’s flagship vehicle. A lot was riding on this campaign, so we made sure to deliver on the city driving aspects that show the car as the ideal SUV for daily commutes, while also picking unique locations to demonstrate its capability as an adventure-enabling vehicle. We also made a point to cast for a younger couple to target the late 20s/early 30s demographic.

For this walkaround video, there needed to be more emphasis on the urban capability of the vehicle, so we turned to Toronto to find great locations to start and end the video, while still going to rural locations for the main feature-heavy scenes.

One of our largest and most involved projects of the year, this series was created to help Subaru promote their STARLINK services across their website and YouTube channel. To do this, we moved production to Vancouver to capture a variety of beautiful locations within a relatively small area. We hired local crew and worked with the Vancouver and BC Parks film offices to achieve the scope of the project.

With many eyes in Subaru on this shoot, right to the very top of the marketing department, we strived to deliver the best work we could across all aspects of production. While it was a difficult shoot, we believe that we delivered on our promise of a high-level production at a fraction of typical agency prices.

After a lengthy post-production period, the folks at Subaru informed us that they are thrilled with the results of this series, and we feel proud of the work we were able to achieve. The 5 videos were delivered in English and French, and are currently posted to Subaru Canada’s YouTube channel, and the Subaru.ca website.

Overview

Convenience

Security

Safety

Concierge

When Blackhawk Tires approached us to discuss content opportunities, we honed in on their sponsorship of Bellator MMA as an avenue to create some truly engaging video work. After several months of planning, we were granted exclusive behind-the-scenes access to a Bellator event to interview MMA legend Burt Watson and follow him during the week leading up to a Bellator fight.

Along the way, we also interview key figures at Bellator and profiled some of the staff working tirelessly to put on the live events. This project marked a significant departure from our usual brand of content, but we embraced the challenge and would love to expand into similar work in the future.

For this project, we worked with ATV.com editor Lucas Cooney to produce an exciting adventure video for Utah Tourism, promoting the stunning natural beauty and endless off-road trails that the state has to offer. The tourism board hooked us up with the folks at Ticaboo Lodge, which became our base of operations around the New Lake Powell area.

The trails out there provided some truly unbelievable vistas, and it was difficult to know what to shoot first. It was even more difficult to stop shooting, as every corner seemed to provide a better and better view. We used every tool at our disposal to capture our surroundings, but to get a true sense of what Utah has to offer, you simply have to see it for yourself!