Kia – Stinger Stories

Stinger Stories 

In order to encourage performance sedan shoppers to consider the Kia Stinger, we produced intimate profiles of current Stinger owners. We sit down with Mario and Imran to hear what they love about driving and why they went with a fun (and practical) Kia Stinger as their daily driver.

The videos are hosted on Kia Canada’s YouTube channel and received full distribution across the network and social channels.


Stinger Stories | Imran

Stinger Stories | Mario


Feature Focus 

This series leverages stunt driver Andrew Comrie-Picard in fast-paced, ‘top 5’ countdowns of the best features and top reasons why people who know cars buy the Kia Stinger. Shot on location at the Canadian Tire Motorsport Park track, Andrew gives us just a small taste of the wild adrenaline shot that is this car.

5 Amazing Stats About the Kia Stinger

5 Reasons People Who Know Cars Choose the Kia Stinger


John Deere – Farmer’s Journey & Features

To help promote the John Deere Gator and CUT tractor models, we produced a farmer profile, along with list-style videos to share the benefits of the John Deere machines in the environment they were built for.

In the “Farmer’s Journey” videos, we feature the McClure Family Orchard, learning how the Gator and the CUT Tractors help Jason McClure as he grows apples, sells cider, and plants pumpkins on his family property… all while he and his wife raise two little girls.

In the list videos, Lucas Cooney of and Ryan Tipps of share their top 5 favorite features of the Gator and CUT machines.

A Farmer’s Journey – John Deere Gator XUV835

2019 John Deere Gator XUV835 – Top 5 Features

A Farmer’s Journey – John Deere CUT

2019 John Deere CUT 1023E – Top 5 Features

2019 John Deere CUT 3025E – Top 5 Features


Brembo Brakes – Sponsored Articles

In order to sustain brand awareness for Brembo Brakes and convert readers to purchase, we crafted 9 Brembo-sponsored articles about general car brake tips and information. Written with top SEO practices, we generated organic search traffic and real conversions with outbound links.

The articles were hosted on and on various high-traffic forums that Brembo can serve such as ToyotaNation, GMInsideNews, and BenzWorld. With a robust distribution plan over 10 weeks, we successfully promoted Brembo.


Read the series:

Does Brembo Make Regular Brakes?

How do Car Brakes Work?

Why Do My Brakes Squeak? And 4 Other Critical Brake Questions Answered

5 Brake Warning Signs You Shouldn’t Ignore

How to Change Your Brakes on Your Own

Why Does my Car Pull Right When Braking?

Improving Your Car’s Brakes

Driving Tips to Save Your Brakes

Do Performance Brakes Really Make a Difference?

Subaru – WRX / WRX STI How-Tos

In this series for Subaru Canada, we produced a video series to guide owners through using the features of their 2019 Subaru WRX or WRX STI. The videos use voiceover and shots of the features in-use to guide viewers through functions like Hill Start Assist, Steering Responsive Headlights, and more. Delivered in both in English and French for the Canadian audience, the videos are hosted on Subaru Canada’s YouTube channel.


2019 Subaru WRX STI – REV Indicator Light and Buzzer

Driver Controlled Centre Differential (DCCD)

Enabling & Disabling the Hill Start Assist System

Vehicle Dynamics Control (VDC) – Traction Mode, VDC OFF

Steering Responsive Headlights (SRH)

Triple Meter & Birthday/Anniversary Reminder

Témoin indicateur de régime (REV) et avertisseur sonore

Différentiel central sur demande (DCCD)

Activer et désactiver l’option d’assistance au départ en pente

Fonction VDC : Mode TRAC et mode Arrêt

Phares directionnels (SRH)

Compteur triple et rappel d’anniversaire

Réglage de l’horloge

Yamaha – Wolverine West Yellowstone Adventure

To boost awareness for the new 2019 Yamaha Wolverine X2 & X4 for our viewers, we brought a group of real SXS enthusiasts from across the US to drive the machines in West Yellowstone, Montana for a 3-part video series. We gave them the machines to test drive on real trails as they provided positive feedback on specific features in on-location interviews. Hosted on the YouTube channel, this co-branded campaign was distributed across our main ATV and outdoor enthusiast sites and social pages.


2019 Yamaha Wolverine X4 – West Yellowstone Adventure

2019 Yamaha Wolverine X2 – Custer Gallatin National Forest

5 Ways To Elevate Your Camping Game with the Yamaha Wolverine – West Yellowstone

Vittoria – Bicycle Tires Testimonial

To encourage dealers to take up selling Vittoria bicycle tires, we created a video featuring Junior Mendes, a manager at InCycle Bicycles in greater Los Angeles. Mendes not only sells Vittoria tires, he rides them himself and swears by their quality, making for an authentic testimonial.

The video is hosted on the YouTube channel, featured in an article on, and posted to the MTBR Facebook page.


Vittoria Bicycle Tires Testimonial


Can-Am – Outlander & Defender Series

To promote the Can-Am Outlander and Defender off-road machines and accessories, we produced a mixed lifestyle and feature-focused video series targeting outdoor enthusiasts. Shot on-location with an expert ATV host, she walks viewers through the best features of each machine and shows Can-Am accessories used in fishing and outdoor situations. The list-style videos are hosted on the YouTube channel and distributed across the site and its social pages.


5 Reasons to Buy The Can-Am Outlander X xc 1000R

5 Must-Have Can-Am Accessories

How The Can-Am Defender Makes Your Fishing Trip Better

Toyota – Live AMA from LA Auto Show

To support Toyota’s launch of four new vehicle models at the 2018 Automobility LA event, we hosted a live video AMA with Toyota’s Jack Hollis and moderated by former editor Colum Wood. Streamed live to AutoGuide’s Facebook page from the event, Jack answers real questions from enthusiasts about the announcements Toyota made at the auto show. The video lives on AutoGuide’s Facebook, with an edited cut-down version on AutoGuide’s YouTube channel.


Toyota AMA With Jack Hollis: Camry TRD, Avalon TRD, Prius AWD-e, Corolla Hybrid, Supra

Acura – ILX Comparison Series

To get the Acura ILX into the conversation amongst entry-level luxury car shoppers, we created a four part video series comparing the ILX and how it stands out against four major segment competitors, including the Audi A3, BMW 2 Series and Mercedes CLA-Class. Published on website and Acura YouTube channel, the careful SEO titles were chosen to help this content rank highly and deliver long-term organic views from active mid-funnel car shoppers comparing between the ILX and a major competitor.

Acura ILX vs. Nissan Altima

Acura ILX vs. Mercedes-Benz CLA

Acura ILX vs. Audi A3

Acura ILX vs. BMW 2-Series

Alfa Romeo – Takes Over Bimmerfest

In order to get BMW owners to consider switching allegiances to Alfa Romeo, we arranged for Alfa to sponsor the autocross component of Bimmerfest, the world’s largest private BMW owners gathering. With 5,000 owners and over 25,000 fans on hand, we invited show-goers to get behind the wheel of an Alfa Romeo and compare it to their own car. Then we captured the entire execution on video and distributed it across our network.


Alfa Romeo Takes Over Bimmerfest