To support Honda’s “Life is Better SXS” campaign for the Honda Talon SXS machine, we created an interactive Best Off-Road Trails HUB section on ATV.com complete with 50 state-specific articles, along with a hosted lifestyle video and a 5-part feature-focused video series on the Talon. The content supports the messaging and goals of the Honda Talon campaign while targeting our unique in-market enthusiast audience.

The HUB is hosted on ATV.com and videos on ATV.com YouTube channel, with distribution across its social channels.

 

Best Off-Road Trails HUB on ATV.com

Check it out HERE.

 

Video Series

Honda’s Favorite Trail – Jawbone Canyon

Comfort & Design

Dual Clutch Transmission

Durability

Handling

I-4WD

Stinger Stories 

In order to encourage performance sedan shoppers to consider the Kia Stinger, we produced intimate profiles of current Stinger owners. We sit down with Mario and Imran to hear what they love about driving and why they went with a fun (and practical) Kia Stinger as their daily driver.

The videos are hosted on Kia Canada’s YouTube channel and received full distribution across the AutoGuide.com network and social channels.

 

Stinger Stories | Imran

Stinger Stories | Mario

 

Feature Focus 

This series leverages stunt driver Andrew Comrie-Picard in fast-paced, ‘top 5’ countdowns of the best features and top reasons why people who know cars buy the Kia Stinger. Shot on location at the Canadian Tire Motorsport Park track, Andrew gives us just a small taste of the wild adrenaline shot that is this car.

5 Amazing Stats About the Kia Stinger

5 Reasons People Who Know Cars Choose the Kia Stinger

 

To help promote the John Deere Gator and CUT tractor models, we produced a farmer profile, along with list-style videos to share the benefits of the John Deere machines in the environment they were built for.

In the “Farmer’s Journey” videos, we feature the McClure Family Orchard, learning how the Gator and the CUT Tractors help Jason McClure as he grows apples, sells cider, and plants pumpkins on his family property… all while he and his wife raise two little girls.

In the list videos, Lucas Cooney of ATV.com and Ryan Tipps of AGDaily.com share their top 5 favorite features of the Gator and CUT machines.

A Farmer’s Journey – John Deere Gator XUV835

2019 John Deere Gator XUV835 – Top 5 Features

A Farmer’s Journey – John Deere CUT

2019 John Deere CUT 1023E – Top 5 Features

2019 John Deere CUT 3025E – Top 5 Features

 

In order to sustain brand awareness for Brembo Brakes and convert readers to purchase, we crafted 9 Brembo-sponsored articles about general car brake tips and information. Written with top SEO practices, we generated organic search traffic and real conversions with outbound links.

The articles were hosted on AutoGuide.com and on various high-traffic forums that Brembo can serve such as ToyotaNation, GMInsideNews, and BenzWorld. With a robust distribution plan over 10 weeks, we successfully promoted Brembo.

 

Read the series:

Does Brembo Make Regular Brakes?

How do Car Brakes Work?

Why Do My Brakes Squeak? And 4 Other Critical Brake Questions Answered

5 Brake Warning Signs You Shouldn’t Ignore

How to Change Your Brakes on Your Own

Why Does my Car Pull Right When Braking?

Improving Your Car’s Brakes

Driving Tips to Save Your Brakes

Do Performance Brakes Really Make a Difference?