Vittoria – Bicycle Tires Testimonial

  • Goal To encourage bicycle dealers to sell Vittoria tires
  • Branded Content Solution Vittoria Bicycle dealer testimonial video

To encourage dealers to take up selling Vittoria bicycle tires, we created a video featuring Junior Mendes, a manager at InCycle Bicycles in greater Los Angeles. Mendes not only sells Vittoria tires, he rides them himself and swears by their quality, making for an authentic testimonial.

The video is hosted on the YouTube channel, featured in an article on, and posted to the MTBR Facebook page.


Vittoria Bicycle Tires Testimonial