Hyundai Canada – Veloster Drive Experiences
Veloster Drive Experience
To celebrate the all-new 2019 Hyundai Veloster, Hyundai Canada hosted a Drive Experience for real fans to get behind the wheel and test the car firsthand. We captured the event with stunning b-roll of the Veloster in action, and authentic in-car reactions and post-drive interviews with the real people who tested the car.
Hosted natively on Hyundai Canada’s YouTube channel, and distributed across the AutoGuide network, the video contributed to their overall #LiveLoud campaign strategy for the all-new Veloster.
First-Ever Veloster N Drive Experience
Following the success of the Veloster Drive Experience, Hyundai Canada came back with an even bigger drive experience for the all-new Veloster N. Fans competed in an autocross challenge before riding passenger with a pro driver on a racetrack. Our Drive Experience video highlights the fans’ real reactions to the power of the car, while showing off how it looks in action.
With the epic footage of the Veloster N from the track, we produced a thrilling 30-second commercial introducing the vehicle to the public, with graphic highlights of its key selling features.