Hyundai Motor America
Hyundai Motor America

Hyundai – KONA Test Drive & Adventure

  • Goal Promote the all-new KONA to competitive vehicle owners
  • Branded Content Solution Hyundai KONA Test Drive & Adventure Series

To support the launch of Hyundai’s all-new KONA, we produced a 3-part videos series taking owners of competitive brand SUVs for an adventurous test drive of the KONA.

This 3-video series, commissioned by Hyundai USA, puts a couple Honda HR-V owners, and a Jeep Renegade owner into the First-Ever Hyundai Kona for a test drive.. Our host, Andrew, gives them an adventurous drive before landing at a cool overnight location, as we capture their authentic reactions behind-the-wheel. Covered with stunning b-roll of the Kona at standstill and in-motion, these competitor vehicle owners learn about the Kona’s driving dynamics, design, and tech features along the way.

The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.


Alex’s Test Drive and Adventure | Kona | Hyundai


Dalton’s Test Drive and Adventure | Kona | Hyundai


Emily’s Test Drive and Adventure | Kona | Hyundai