Branded Content Creation and Distribution Solutions
For Subaru’s Product Training team, we created a series of 10-to-12-minute “showroom walk-around” videos (in both English & French) that presented in-depth feature-focused overviews of 6 new Subaru models. These were filmed at a Subaru location and presented on the Subaru Canada YouTube channel, intended for dealership training and prospective customers conducting their own research.
Models included the Subaru Ascent, Forester, Outback, Outback Wilderness, Legacy, and Impreza.
To promote the new Lexus IS 500 model, we combined stunning track footage with our host, Michael Harley, outlining the 7 most exciting features of the model. This not only gave viewers the information they were looking for about the vehicle’s capabilities, but also showed them off in jaw-dropping fashion.
This was launched on AutoGuide.com in conjunction with the virtual reveal of the IS 500 model, forming part of a sweeping marketing strategy for Lexus.
To promote the Honda Talon 4×4 as a great family off-roading vehicle, while adhering to COVID-19 restrictions, we enlisted the enthusiastic Clark family to shoot their own homemade 360° video of them taking their Honda Talon for a spin.
The adventurous spirit of the Talon was on full display as the Clarks set off on their off-road trip, while the interactive nature of the video allowed viewers to feel as if they were going on the journey with them. Our goal was to give audience members the full Honda Talon experience from the comfort of their own homes.
To help promote the Subaru Legacy and Subaru Outback, we produced a series of in-depth feature videos showing off the many facets of the new ‘Infotainment’ system, along with a series of videos that illustrate how best to navigate the in-car settings.
Using upbeat, informative voiceover with crisp, clear B-Roll footage, we brought viewers up close and personal with these new Subaru models and showed off what they can do.
To support Honda’s “Life is Better SXS” campaign for the Honda Talon SXS machine, we created an interactive Best Off-Road Trails HUB section on ATV.com complete with 50 state-specific articles, along with a hosted lifestyle video and a 5-part feature-focused video series on the Talon. The content supports the messaging and goals of the Honda Talon campaign while targeting our unique in-market enthusiast audience.
The HUB is hosted on ATV.com and videos on ATV.com YouTube channel, with distribution across its social channels.
In order to encourage performance sedan shoppers to consider the Kia Stinger, we produced intimate profiles of current Stinger owners. We sit down with Mario and Imran to hear what they love about driving and why they went with a fun (and practical) Kia Stinger as their daily driver.
The videos are hosted on Kia Canada’s YouTube channel and received full distribution across the AutoGuide.com network and social channels.
This series leverages stunt driver Andrew Comrie-Picard in fast-paced, ‘top 5’ countdowns of the best features and top reasons why people who know cars buy the Kia Stinger. Shot on location at the Canadian Tire Motorsport Park track, Andrew gives us just a small taste of the wild adrenaline shot that is this car.
To help promote the John Deere Gator and CUT tractor models, we produced a farmer profile, along with list-style videos to share the benefits of the John Deere machines in the environment they were built for.
In the “Farmer’s Journey” videos, we feature the McClure Family Orchard, learning how the Gator and the CUT Tractors help Jason McClure as he grows apples, sells cider, and plants pumpkins on his family property… all while he and his wife raise two little girls.
In the list videos, Lucas Cooney of ATV.com and Ryan Tipps of AGDaily.com share their top 5 favorite features of the Gator and CUT machines.
In order to sustain brand awareness for Brembo Brakes and convert readers to purchase, we crafted 9 Brembo-sponsored articles about general car brake tips and information. Written with top SEO practices, we generated organic search traffic and real conversions with outbound links.
The articles were hosted on AutoGuide.com and on various high-traffic forums that Brembo can serve such as ToyotaNation, GMInsideNews, and BenzWorld. With a robust distribution plan over 10 weeks, we successfully promoted Brembo.
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In this series for Subaru Canada, we produced a video series to guide owners through using the features of their 2019 Subaru WRX or WRX STI. The videos use voiceover and shots of the features in-use to guide viewers through functions like Hill Start Assist, Steering Responsive Headlights, and more. Delivered in both in English and French for the Canadian audience, the videos are hosted on Subaru Canada’s YouTube channel.
To boost awareness for the new 2019 Yamaha Wolverine X2 & X4 for our ATV.com viewers, we brought a group of real SXS enthusiasts from across the US to drive the machines in West Yellowstone, Montana for a 3-part video series. We gave them the machines to test drive on real trails as they provided positive feedback on specific features in on-location interviews. Hosted on the ATV.com YouTube channel, this co-branded campaign was distributed across our main ATV and outdoor enthusiast sites and social pages.