Lexus USA
Lexus USA

Lexus – IS 500

  • Goal Promote the launch of the Lexus IS 500
  • Branded Content Solution "7 Reasons" video highlighting key features, released with virtual reveal

To promote the new Lexus IS 500 model, we combined stunning track footage with our host, Michael Harley, outlining the 7 most exciting features of the model. This not only gave viewers the information they were looking for about the vehicle’s capabilities, but also showed them off in jaw-dropping fashion.

This was launched on in conjunction with the virtual reveal of the IS 500 model, forming part of a sweeping marketing strategy for Lexus.