Subaru Canada tasked us with creating a dynamic walkaround video that combined the Outback and the more rugged Outback Wilderness into one concept. Through careful planning and creative execution, we reached the concept you see in the final product, showing two couples taking a fall weekend trip together – one taking the roads and one taking the path less travelled. Overall, the point wasn’t to show that one model was better than the other, but to show that both are excellent vehicles but cater to different needs and lifestyles.
Less than a year later, some significant updates were made to the Outback Wilderness trim, and so we were tasked with creating a new and improved summer edition of the video we had made previously. This time, our concept featured a father and son duo meeting up for an ATV and fishing trip. We shot this in our familiar stomping ground of Baysville, ON, and managed to pull off a tight, exciting walkaround that delivers on our promise of promoting both trim levels as great vehicles for your next adventure!