Author: vsadmin

To create awesome content for the 2022 Subaru Forester and Forester Wilderness models, we only had a limited window to work within where the vehicles would be available. As we would be working with two of Subaru’s content teams on this project, we suggested combining the two shoots to maximize the use of the vehicles.

Filmed in the frigid depths of winter, we pushed ourselves to show off what these cars can do, benefitting from a massive snowfall the week prior to give us a terrific outdoorsy look and feel to the content.

Through our careful planning and execution, we delivered exceptional content for both Subaru’s Digital Marketing and Product Training departments in half the time it would usually take!

Digital Marketing

Product Training

One again partnering with Subaru Canada, we travelled to Calabogie Motorsports Racetrack to capture exhilarating footage of this vehicle in action. Focusing on the performance and power of the BRZ while combining stunt driving, aerial photography, and engaging voiceover, we showed off sports car purity – the Subaru way!

This walk-around video was designed to support the ongoing campaign to promote the BRZ, going over key features such as the 2.4L Boxer Engine, rear-wheel drive, and Vehicle Dynamics Control with Track Mode.

In order to help Toyota promote the release of the all-new 2022 Tundra within the ultra-competitive full-size pickup segment, we created a “5 Reasons You Should Buy” list-style video exploring the best components of the new vehicle.

Shot in an off-road OHV Park in Decatur, TX, just an hour from Toyota USA headquarters, we promoted this video across our truck and outdoor enthusiast sites and communities to maximize viewership.

To promote the high-performance off-road capabilities of the Subaru Outback Wilderness, we created a fast-paced video highlighting key features of the vehicle that make it perfectly suited to outdoor adventures.

Produced as part of a three-video deal with Subaru, this project was shot on-location in Muskoka where we could show off the vehicle in a wide range of off-road terrains. The video is currently hosted on Subaru Canada’s YouTube page.

To show viewers how the Subaru Crosstrek Plug-in Hybrid is the perfect vehicle for guilt-free adventures, we produced a short lifestyle piece highlighting the best aspects of the new SUV, including its environmentally-conscious hybrid capabilities.

While this vehicle was only available in Quebec at the time of production, we wanted the video to have a broad appeal, showing off the possibilities for off-roading and adventure to prospective Subaru customers and intenders alike.

For Subaru’s Product Training team, we created a series of 10-to-12-minute “showroom walk-around” videos (in both English & French) that presented in-depth feature-focused overviews of 6 new Subaru models. These were filmed at a Subaru location and presented on the Subaru Canada YouTube channel, intended for dealership training and prospective customers conducting their own research.

Models included the Subaru Ascent, Forester, Outback, Outback Wilderness, Legacy, and Impreza.

To promote the new Lexus IS 500 model, we combined stunning track footage with our host, Michael Harley, outlining the 7 most exciting features of the model. This not only gave viewers the information they were looking for about the vehicle’s capabilities, but also showed them off in jaw-dropping fashion.

This was launched on AutoGuide.com in conjunction with the virtual reveal of the IS 500 model, forming part of a sweeping marketing strategy for Lexus.

To promote the Honda Talon 4×4 as a great family off-roading vehicle, while adhering to COVID-19 restrictions, we enlisted the enthusiastic Clark family to shoot their own homemade 360° video of them taking their Honda Talon for a spin.

The adventurous spirit of the Talon was on full display as the Clarks set off on their off-road trip, while the interactive nature of the video allowed viewers to feel as if they were going on the journey with them. Our goal was to give audience members the full Honda Talon experience from the comfort of their own homes.

To help promote the Subaru Legacy and Subaru Outback, we produced a series of in-depth feature videos showing off the many facets of the new ‘Infotainment’ system, along with a series of videos that illustrate how best to navigate the in-car settings.

Using upbeat, informative voiceover with crisp, clear B-Roll footage, we brought viewers up close and personal with these new Subaru models and showed off what they can do. 

Video Series

To support Honda’s “Life is Better SXS” campaign for the Honda Talon SXS machine, we created an interactive Best Off-Road Trails HUB section on ATV.com complete with 50 state-specific articles, along with a hosted lifestyle video and a 5-part feature-focused video series on the Talon. The content supports the messaging and goals of the Honda Talon campaign while targeting our unique in-market enthusiast audience.

The HUB is hosted on ATV.com and videos on ATV.com YouTube channel, with distribution across its social channels.

 

Best Off-Road Trails HUB on ATV.com

Check it out HERE.

 

Video Series

Honda’s Favorite Trail – Jawbone Canyon

Comfort & Design

Dual Clutch Transmission

Durability

Handling

I-4WD