KIA Canada
KIA Canada

KIA Safety Awards – JD Power & IIHS

  • Goal Promote KIA as one of the industry leaders when it comes to safety
  • Branded Content Solution Explainer-style videos about the top automotive safety awards and how they are judged

While we often hear of JD Power and IIHS awards, few of us tend to know how much credence to give to these awards, or even how they are awarded in the first place.

To address this, we teamed up with KIA to produce two explainer-style videos addressing the brand’s recent acclaim in the top safety categories at both of these prestigious awards. Hosted by automotive expert and event host Maggie Clark, and supported by infographics, the goal of these videos was to be informative for audiences and intenders alike. All while supporting KIA’s deserved status as an industry leader when it comes to safety.