Toyota USA
Toyota USA

Toyota – 2022 Tundra

  • Goal Aid the launch promotion of the 2022 Tundra
  • Branded Content Solution "5 Reasons This Should Be Your Next Truck" video & large-scale promotion

In order to help Toyota promote the release of the all-new 2022 Tundra within the ultra-competitive full-size pickup segment, we created a “5 Reasons You Should Buy” list-style video exploring the best components of the new vehicle.

Shot in an off-road OHV Park in Decatur, TX, just an hour from Toyota USA headquarters, we promoted this video across our truck and outdoor enthusiast sites and communities to maximize viewership.