Hagerty Insurance partnered with us to create some sponsored content for them that would live on the AutoGuide channel. We once again hired AutoGuide veteran Craig Cole to host the video, where he would interview Bryant Kolle from Hagerty about the Do’s and Dont’s of winter driving and car storage.
Presented in a straightforward “Ask the Expert” interview format, the video is a long-form discussion about the subject through the lens of an insurance provider, giving viewers useful information going into the colder months. From battery health to the “monthly startup myth”, we cover every facet of winter car ownership.
We’re happy with how the content turned out, and hope to partner with Hagerty on many more projects in the future.
In the second video concept from our 2025 partnership with Toyota USA, we were tasked with finding a way to promote Toyota’s all-new infotainment system on the AutoGuide channel. The trouble was, how to find a concept that gets all the information across while still adhering to the AutoGuide channel and our mantra of editorial content. In other words, how do we do this in a way that didn’t seem like a blatant commercial.
The solution came in the form of an old-hand of the AutoGuide channel, Craig Cole. We brought him on board to help pen the script and star in a comedic review of the technology, almost as a parody of traditional car review videos. We filmed him in a Volume studio, creating fun gags sprinkled throughout the video to supplement the tech-heavy dialogue.
The result was a fun video that gave viewers all the essential information about the technology, while still coming across as fun content for the channel. Viewers were especially happy seeing Craig come back to AutoGuide.
We were tasked with promoting the 2026 RAV4 for the AutoGuide YouTube channel as part of our ongoing partnership with Toyota USA. We decided on a straightforward “10 Things You Didn’t Know” concept with a host delivering key information about the vehicle. Given that very little had been revealed to the public at the time of making the video, we knew that it had the potential to be a big success by being among the first to deliver all the info our viewers were craving.
We elevated the content significantly by shooting the majority of the video in a “Volume” soundstage – a first for us – and finding stunning locations to get B-Roll. All of it combined to create a dynamic visual presentation to supplement the detailed analysis of what the new RAV4 has to offer.
We partnered with Yamaha once again to create an educational series on the Motorcycle.com channel as part of a wider content hub. Instead of casting for new riders, we used MO.com editor Troy Siahaan as he has limited experience with off-road riding. We shot the series over the course of a week using locations both inside and outside of L.A. We hired a professional off-road trainer to lead the “riding basics” episode, and feel we delivered content that’s both informative and entertaining for the channel.
One of our more out-there concepts in recent times, we put together a corn field race event featuring half a dozen custom RC Cars, an FFA chapter, and a trophy ceremony. To start, we were tasked with promoting Syngenta’s Storen Corn Herbicide product on the AGDaily.com channels. As a weed-killer, the goal of the herbicide is to leave clean rows between corn stalks on farms all over America.
We partnered with Carbon Media to develop the concept for the video, and decided that the best way to show how smooth the rows were would be to drive something through them. We arrived at the concept of RC Cars, then worked with the Syngenta team to leverage their connections with Future Farmers of America (FFA) to invite some kids from the local chapter to compete in the race.
We organized the event and helped to provide the props and set decoration, then filmed it on a hot July day in Nebraska. At the end of the tournament, we awarded trophies to the kids and filmed the presentation of a large check Syngenta donated to the FFA chapter. It was a great day and resulted in a really unique video to live on Syngenta’s channels and our own.
Mere weeks after finishing our “History of TRD” video from earlier this year, which also featured the Toyota Tundra, we were tasked with making a second Tundra-related project about its towing capabilities. Toyota really wanted to promote some of the exciting new towing-related features on the Tundra that hadn’t been touched on in “History of TRD”, so we quickly got to work.
We figured that the best solution would be a “How To” guide on towing. It would suit the AutoGuide channel, would perform well with SEO, and would ultimately provide the best showcase of what the Tundra can do, while still coming across as editorial content.
But we needed a hook, and after some back-and-forth with Toyota, we figured that having the video hosted by one of their race drivers and concluding with an exciting track montage would be best. So, we got in touch with Fredric Aasbo and brought him on-board as our host, and secured the use of a GR Supra for Fredric to go drifting with.
However, once the script had been written, we realised it would be far too long as one video, so we broke it down into 3 separate scripts, each about a different facet of towing and each tailored to the highest search volume for towing-related terms.
This is how we got “How to Load a Trailer”, “How to Tow a Car”, and “How to Tow a Trailer”.
We tried to strike the right balance between informative content for general viewers and a promotion of the Tundra and its new features. Our hope is that while this will promote the 2025 Tundra as a great towing vehicle in the short-term, in the long-term the videos will remain evergreen on our channel for years to come.
In our second collaboration of 2025 with the Subaru Canada digital marketing team, we were tasked with showcasing the 2025 WRX. Being a sporty, rally-esque vehicle, the pitch was to demonstrate the vehicle’s adventurous capability and appeal to younger buyers.
We created a storyline that featured a young couple in their late 20s/early 30s getting out in their WRX for one last weekend of winter sports and adventures.
When we were writing the idea, Toronto was still in the middle of one of our most brutal winters in the past decade, so we figured it would be easy. However, in the weeks leading up to the shoot, a warm spell took Ontario by storm and all the snow melted away. We might’ve been the only people in Ontario who weren’t happy about it!
We quickly pivoted to new locations further north, where winter was still evident. Days before the shoot, our dog sledding location unfortunately had to cancel on us due to lack of snow, so we pivoted to fat-biking, and found a suitable location just outside of North Bay. What could have been a shoot severely hampered by unfavourable weather turned into a smooth, easy-going production that turned into a great video. We’re happy that our quick-thinking and logistical expertise paid off!
In our first of many collaborations with Subaru this year, we were tasked with creating a walkaround video for the 2025 BRZ to live on their YouTube and social channels. The BRZ isn’t your typical all-season, all-weather Subaru, so designing a video that could use the winter setting to our advantage was the main challenge.
We started the video in an urban backdrop, using downtown Toronto as our location. We thought it best to show the BRZ going from an urban to rural setting to demonstrate that it can be for both city driving and as a means to take fun road trips out to the countryside. Next we shot in Simcoe County and near Port Severn to get the rural backdrop and activity locations we were looking for. We were able to use the snowy conditions to our advantage, making the vehicle visually stand out even more.
We chose to target a younger demographic for this, casting actors in their mid-to-late 20s and designing the video to fit with how they might use the vehicle. With its simple through-line of a winter date turned romantic getaway, we feel that we successfully promoted the BRZ as a lifestyle-enabling and adventurous sports car capable of taking you anywhere, anytime.
In our latest collaboration with Toyota USA, we were tasked with creating a video for the new 2025 Tundra to live on our AutoGuide.com YouTube channel. To create an editorial content piece that could live on our channel while promoting the Tundra, we decided to lean heavily into the TRD Rally Package version of the model.
This special trim level was designed to pay homage to the rich history of Toyota Racing Development (TRD), so what better way to highlight that than by exploring that history? To follow-up to our successful “History of the Toyota Crown” project last year, we created a “History of TRD” video, once again starring Rutledge Wood.
But creating this video had plenty of challenges. It required a tremendous amount of research to source all of the archive footage, photos, and info to create the script and design the video outline. We dug deep into the facts and spoke to current and former employees to uncover the truest version of the history that we could, even uncovering some tidbits that haven’t been discussed anywhere else on YouTube!
When it came time to shoot, we also had to coordinate getting Toyota racing legend Ivan Stewart out for the project, and arranged to ship some of his iconic racing trucks. These vehicles are precious commodities to Toyota, so we had to be extremely careful with them.
That being said, once we fired up the trucks and started flooring them across the desert – as you’ll see in the finished video – the results were pretty spectacular.
This project was a long process to put together, but we’re very proud of the results and feel that it does the ongoing legend of TRD and its iconic figures justice!
In partnership with one of our parent company sites, Motorcycle.com, we worked with the folks at Destination Ontario to develop an entertaining ‘touring’ video featuring the Motorcycle.com (MO.com) editors. This was a break from our typical style of content as the piece would prove a lot more fluid and creative. It essentially turned into a pseudo-documentary / travelogue about the editors’ adventure across Northern Ontario, featuring 3 motorcycles they brought with them to review.
Since we are based in Toronto, we’re well-versed in filming on Ontario’s roads and highways and felt right at home showing them off. Since the editors were flying in from California, there was a lot of fun to be had in introducing them to Canadian iconography and having them interact with the locals. Of course, it also helped that we were filming this in the Fall, where Canada is arguably at its most scenic thanks to the changing colours in the trees.
The deviation from our typical style of video paid off, as it was well-received by the Destination Ontario marketing team and by our MO.com audience. Not to mention, it was an absolute blast to shoot. Hopefully we can follow up this video with more like it for Ontario and perhaps other tourism boards in future.