Month: October 2025

Hagerty Insurance partnered with us to create some sponsored content for them that would live on the AutoGuide channel. We once again hired AutoGuide veteran Craig Cole to host the video, where he would interview Bryant Kolle from Hagerty about the Do’s and Dont’s of winter driving and car storage.

Presented in a straightforward “Ask the Expert” interview format, the video is a long-form discussion about the subject through the lens of an insurance provider, giving viewers useful information going into the colder months. From battery health to the “monthly startup myth”, we cover every facet of winter car ownership.

We’re happy with how the content turned out, and hope to partner with Hagerty on many more projects in the future.

In the second video concept from our 2025 partnership with Toyota USA, we were tasked with finding a way to promote Toyota’s all-new infotainment system on the AutoGuide channel. The trouble was, how to find a concept that gets all the information across while still adhering to the AutoGuide channel and our mantra of editorial content. In other words, how do we do this in a way that didn’t seem like a blatant commercial.

The solution came in the form of an old-hand of the AutoGuide channel, Craig Cole. We brought him on board to help pen the script and star in a comedic review of the technology, almost as a parody of traditional car review videos. We filmed him in a Volume studio, creating fun gags sprinkled throughout the video to supplement the tech-heavy dialogue.

The result was a fun video that gave viewers all the essential information about the technology, while still coming across as fun content for the channel. Viewers were especially happy seeing Craig come back to AutoGuide.

We were tasked with promoting the 2026 RAV4 for the AutoGuide YouTube channel as part of our ongoing partnership with Toyota USA. We decided on a straightforward “10 Things You Didn’t Know” concept with a host delivering key information about the vehicle. Given that very little had been revealed to the public at the time of making the video, we knew that it had the potential to be a big success by being among the first to deliver all the info our viewers were craving.

We elevated the content significantly by shooting the majority of the video in a “Volume” soundstage – a first for us – and finding stunning locations to get B-Roll. All of it combined to create a dynamic visual presentation to supplement the detailed analysis of what the new RAV4 has to offer.

We partnered with Yamaha once again to create an educational series on the Motorcycle.com channel as part of a wider content hub. Instead of casting for new riders, we used MO.com editor Troy Siahaan as he has limited experience with off-road riding. We shot the series over the course of a week using locations both inside and outside of L.A. We hired a professional off-road trainer to lead the “riding basics” episode, and feel we delivered content that’s both informative and entertaining for the channel.

One of our more out-there concepts in recent times, we put together a corn field race event featuring half a dozen custom RC Cars, an FFA chapter, and a trophy ceremony. To start, we were tasked with promoting Syngenta’s Storen Corn Herbicide product on the AGDaily.com channels. As a weed-killer, the goal of the herbicide is to leave clean rows between corn stalks on farms all over America.

We partnered with Carbon Media to develop the concept for the video, and decided that the best way to show how smooth the rows were would be to drive something through them. We arrived at the concept of RC Cars, then worked with the Syngenta team to leverage their connections with Future Farmers of America (FFA) to invite some kids from the local chapter to compete in the race.

We organized the event and helped to provide the props and set decoration, then filmed it on a hot July day in Nebraska. At the end of the tournament, we awarded trophies to the kids and filmed the presentation of a large check Syngenta donated to the FFA chapter. It was a great day and resulted in a really unique video to live on Syngenta’s channels and our own.