Month: May 2025

Mere weeks after finishing our “History of TRD” video from earlier this year, which also featured the Toyota Tundra, we were tasked with making a second Tundra-related project about its towing capabilities. Toyota really wanted to promote some of the exciting new towing-related features on the Tundra that hadn’t been touched on in “History of TRD”, so we quickly got to work.

We figured that the best solution would be a “How To” guide on towing. It would suit the AutoGuide channel, would perform well with SEO, and would ultimately provide the best showcase of what the Tundra can do, while still coming across as editorial content.

But we needed a hook, and after some back-and-forth with Toyota, we figured that having the video hosted by one of their race drivers and concluding with an exciting track montage would be best. So, we got in touch with Fredric Aasbo and brought him on-board as our host, and secured the use of a GR Supra for Fredric to go drifting with.

However, once the script had been written, we realised it would be far too long as one video, so we broke it down into 3 separate scripts, each about a different facet of towing and each tailored to the highest search volume for towing-related terms.

This is how we got “How to Load a Trailer”, “How to Tow a Car”, and “How to Tow a Trailer”.

We tried to strike the right balance between informative content for general viewers and a promotion of the Tundra and its new features. Our hope is that while this will promote the 2025 Tundra as a great towing vehicle in the short-term, in the long-term the videos will remain evergreen on our channel for years to come.

In our second collaboration of 2025 with the Subaru Canada digital marketing team, we were tasked with showcasing the 2025 WRX. Being a sporty, rally-esque vehicle, the pitch was to demonstrate the vehicle’s adventurous capability and appeal to younger buyers.

We created a storyline that featured a young couple in their late 20s/early 30s getting out in their WRX for one last weekend of winter sports and adventures.

When we were writing the idea, Toronto was still in the middle of one of our most brutal winters in the past decade, so we figured it would be easy. However, in the weeks leading up to the shoot, a warm spell took Ontario by storm and all the snow melted away. We might’ve been the only people in Ontario who weren’t happy about it!

We quickly pivoted to new locations further north, where winter was still evident. Days before the shoot, our dog sledding location unfortunately had to cancel on us due to lack of snow, so we pivoted to fat-biking, and found a suitable location just outside of North Bay. What could have been a shoot severely hampered by unfavourable weather turned into a smooth, easy-going production that turned into a great video. We’re happy that our quick-thinking and logistical expertise paid off!