Yamaha
Yamaha

Yamaha New Riders Hub – Off-Road Edition

  • Goal Sponsored video series on the Motorcycle.com channel
  • Branded Content Solution A follow-up to our 2023 New Riders Series, with an emphasis on off-road riding

We partnered with Yamaha once again to create an educational series on the Motorcycle.com channel as part of a wider content hub. Instead of casting for new riders, we used MO.com editor Troy Siahaan as he has limited experience with off-road riding. We shot the series over the course of a week using locations both inside and outside of L.A. We hired a professional off-road trainer to lead the “riding basics” episode, and feel we delivered content that’s both informative and entertaining for the channel.