Utah Tourism
Utah Tourism

Utah Tourism

  • Goal Promote the state's natural beauty and appeal to off-road enthusiasts
  • Branded Content Solution An ATV.com video shot on some of the most stunning trails in the state

For this project, we worked with ATV.com editor Lucas Cooney to produce an exciting adventure video for Utah Tourism, promoting the stunning natural beauty and endless off-road trails that the state has to offer. The tourism board hooked us up with the folks at Ticaboo Lodge, which became our base of operations around the New Lake Powell area.

The trails out there provided some truly unbelievable vistas, and it was difficult to know what to shoot first. It was even more difficult to stop shooting, as every corner seemed to provide a better and better view. We used every tool at our disposal to capture our surroundings, but to get a true sense of what Utah has to offer, you simply have to see it for yourself!