Toyota Infotainment (Comedic)

In the second video concept from our 2025 partnership with Toyota USA, we were tasked with finding a way to promote Toyota’s all-new infotainment system on the AutoGuide channel. The trouble was, how to find a concept that gets all the information across while still adhering to the AutoGuide channel and our mantra of editorial content. In other words, how do we do this in a way that didn’t seem like a blatant commercial.

The solution came in the form of an old-hand of the AutoGuide channel, Craig Cole. We brought him on board to help pen the script and star in a comedic review of the technology, almost as a parody of traditional car review videos. We filmed him in a Volume studio, creating fun gags sprinkled throughout the video to supplement the tech-heavy dialogue.

The result was a fun video that gave viewers all the essential information about the technology, while still coming across as fun content for the channel. Viewers were especially happy seeing Craig come back to AutoGuide.