Syngenta Storen Corn Herbicide

One of our more out-there concepts in recent times, we put together a corn field race event featuring half a dozen custom RC Cars, an FFA chapter, and a trophy ceremony. To start, we were tasked with promoting Syngenta’s Storen Corn Herbicide product on the AGDaily.com channels. As a weed-killer, the goal of the herbicide is to leave clean rows between corn stalks on farms all over America.

We partnered with Carbon Media to develop the concept for the video, and decided that the best way to show how smooth the rows were would be to drive something through them. We arrived at the concept of RC Cars, then worked with the Syngenta team to leverage their connections with Future Farmers of America (FFA) to invite some kids from the local chapter to compete in the race.

We organized the event and helped to provide the props and set decoration, then filmed it on a hot July day in Nebraska. At the end of the tournament, we awarded trophies to the kids and filmed the presentation of a large check Syngenta donated to the FFA chapter. It was a great day and resulted in a really unique video to live on Syngenta’s channels and our own.