Mazda – Millionth Miata Celebration Tour

  • Goal Generate Awareness For Mazda's Millionth MX-5 Miata Celebration Tour Across North America
  • Branded Content Solution Millionth Miata Celebration Tour Content Hub on

This comprehensive content campaign produced by Geared Content Studios and commissioned by Mazda followed their Millionth MX-5 Miata as it traveled coast-to-coast from California to Massachusetts. initiatives such as Instagram contests, quizzes, polls, photo galleries, written features, Facebook Live “Ask Me Anything” videos, exclusive AutoGuide staff video features, and MX-5 Miata influencer pieces rounded out a robust campaign, with all content living and breathing on the Millionth Miata Celebration Tour HUB page on, where fans could check out an interactive map of the tour and see if the Millionth Miata is coming to a nearby city.


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Our 5 Favorite Miatas from Miatas at Mazda Raceway


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Millionth Mazda MX-5 Miata First Look – LIVE!