Hyundai Motor America
Hyundai Motor America

Hyundai – Sonata Test Drive and Surprise

  • Goal To conquest Toyota Camry owners to test drive the new Hyundai Sonata
  • Branded Content Solution Hyundai Sonata Test Drive and Surprise Series

This 3-video series, commissioned by Hyundai USA, aims to conquest Toyota Camry drivers by placing them inside the all-new 2018 Hyundai Sonata for a test drive and surprise. Our host, Andrew, lets the Camry owners try the new Sonata on a racetrack, Pacific Coast Highway, and Angeles Crest Highway, as we capture their authentic reactions behind the wheel. Covered with stunning b-roll of the car at standstill and in motion, these competitor vehicle owners learn about the Sonata’s driving dynamics, design, and features, before our host tests them on their knowledge.

The series is hosted natively on Hyundai USA’s YouTube channel, on AutoGuide’s Facebook page and shared on Hyundai forum Facebook pages, distributed across Hyundai forum websites, and promoted in AutoGuide and Hyundai forum newsletters.


Test Drive & Surprise – Corey


Test Drive & Surprise – Katie


Test Drive & Surprise – Angel