Subaru WRX Walkaround

In our second collaboration of 2025 with the Subaru Canada digital marketing team, we were tasked with showcasing the 2025 WRX. Being a sporty, rally-esque vehicle, the pitch was to demonstrate the vehicle’s adventurous capability and appeal to younger buyers.

We created a storyline that featured a young couple in their late 20s/early 30s getting out in their WRX for one last weekend of winter sports and adventures.

When we were writing the idea, Toronto was still in the middle of one of our most brutal winters in the past decade, so we figured it would be easy. However, in the weeks leading up to the shoot, a warm spell took Ontario by storm and all the snow melted away. We might’ve been the only people in Ontario who weren’t happy about it!

We quickly pivoted to new locations further north, where winter was still evident. Days before the shoot, our dog sledding location unfortunately had to cancel on us due to lack of snow, so we pivoted to fat-biking, and found a suitable location just outside of North Bay. What could have been a shoot severely hampered by unfavourable weather turned into a smooth, easy-going production that turned into a great video. We’re happy that our quick-thinking and logistical expertise paid off!