Toyota USA
Toyota USA

Toyota – Talking Tacos

  • Goal Promote the Features of the New 2016 Toyota Tacoma
  • Branded Content Solution 5-Part "Talking Tacos" Video Series

For this 5-part video series for the 2016 Toyota Tacoma, we decided to give 5 of the most devoted members of our truck forum the ultimate Tacoma experience. We brought them to California’s Willow Springs Raceway to test drive the brand new 2016 Toyota Tacoma on-road, off-road, and all over the desert. As current owners of previous Tacoma models, they were eager to provide genuine feedback on the improved features of the newest Tacoma. The series was hosted natively on’s YouTube channel, and shared back into the same Toyota truck forums where we found these Tacoma owners.


Toyota Owners Test the New Truck Off-Road


Owners Talk About the Truck’s All-New Look


Truck Guys Test the 2016 Tacoma’s New Tech Features


Owners Talk About How the new Truck Drives On-Road


Truck Guys Talk About Quality, Durability and Reliability