This comprehensive content campaign produced by Geared Content Studios and commissioned by Mazda followed their Millionth MX-5 Miata as it traveled coast-to-coast from California to Massachusetts. AutoGuide.com initiatives such as Instagram contests, quizzes, polls, photo galleries, written features, Facebook Live “Ask Me Anything” videos, exclusive AutoGuide staff video features, and MX-5 Miata influencer pieces rounded out a robust campaign, with all content living and breathing on the Millionth Miata Celebration Tour HUB page on AutoGuide.com, where fans could check out an interactive map of the tour and see if the Millionth Miata is coming to a nearby city.
Millionth Mazda MX-5 Miata First Look
Millionth Mazda MX-5 Miata: Fan Reactions
This Mazda MX-5 Miata Superfan Gets a Big Thank You
A Brief History of the Mazda MX-5 Miata: Exploring Four Generations of Driving Joy
Our 5 Favorite Miatas from Miatas at Mazda Raceway
2016 Mazda MX-5 Movement Contest Winner: Trip of a Lifetime
Live With the Mazda MX-5 Miata RF For an AMA!
Millionth Mazda MX-5 Miata First Look – LIVE!