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In a change of pace for us, we were tasked with creating walkaround content for 3 of Kia’s new vehicles – all at an interior location, and all during the 2023 Canadian Auto Show.

Shooting exciting footage at an interior location is a challenge in and of itself, but we would also be contending with the crowds of journalists, workers, and onlookers during our shots. In the end, we negotiated a night shoot that allowed us to avoid the worst of the crowds, and then worked closely with the exhibition hall to allow us to film FPV drone footage of the Kia booth. We then hired a great bilingual host in Juliette Louie, and delivered 3 dynamic videos that showcase the Seltos, Niro EV, and the EV6 GT and all the best features they have to offer!

While we often hear of JD Power and IIHS awards, few of us tend to know how much credence to give to these awards, or even how they are awarded in the first place.

To address this, we teamed up with KIA to produce two explainer-style videos addressing the brand’s recent acclaim in the top safety categories at both of these prestigious awards. Hosted by automotive expert and event host Maggie Clark, and supported by infographics, the goal of these videos was to be informative for audiences and intenders alike. All while supporting KIA’s deserved status as an industry leader when it comes to safety.

In our latest team-up with Subaru, we created a video that incorporates the rich rally-cross history of the WRX in its latest iteration – the 2022 WRX. We crafted a simple story between a father and son, showing their bond grow through a full day of racing on track, road and dirt in the new model.

Striking a balance between features, story, and dynamic visuals, this was an action-packed shoot and a truly enjoyable experience to work with this vehicle.

Mere days after the worldwide reveal of the 2023 GR Corolla, we were given access to the car to shoot an exciting video for the AutoGuide and VerticalScope platforms. To create engaging content that went beyond a simple walkaround video, we hired Toyota Formula Drift driver Ken Gushi – known around the world for his racing prowess – to give our viewers tips for rally-style driving.

Filmed in Willow Springs International Raceway and the California desert, we pushed the GR Corolla to its limit and got some fantastic results in our footage. It was great to work with Ken and watch a true expert driver do his thing, and we believe that his expertise comes through in the final video.

Made in partnership with Toyota USA, we hope to produce much more content like this in future!

Using the AutoGuide.com YouTube channel as our platform, we set out to create an editorial “list-style” breakdown of 5 common concerns about Electric Vehicles that are addressed by the 2023 bZ4x – the first in Toyota’s planned “bZ” electric lineup.

We travelled down to San Diego County in California to film with the vehicle, picking it up directly from its reveal event. We sourced local talent and crew, and worked with authorities to secure our key locations. Once complete, the video was promoted on AutoGuide.com and the VerticalScope automotive forum community.

To create awesome content for the 2022 Subaru Forester and Forester Wilderness models, we only had a limited window to work within where the vehicles would be available. As we would be working with two of Subaru’s content teams on this project, we suggested combining the two shoots to maximize the use of the vehicles.

Filmed in the frigid depths of winter, we pushed ourselves to show off what these cars can do, benefitting from a massive snowfall the week prior to give us a terrific outdoorsy look and feel to the content.

Through our careful planning and execution, we delivered exceptional content for both Subaru’s Digital Marketing and Product Training departments in half the time it would usually take!

Digital Marketing

Product Training

One again partnering with Subaru Canada, we travelled to Calabogie Motorsports Racetrack to capture exhilarating footage of this vehicle in action. Focusing on the performance and power of the BRZ while combining stunt driving, aerial photography, and engaging voiceover, we showed off sports car purity – the Subaru way!

This walk-around video was designed to support the ongoing campaign to promote the BRZ, going over key features such as the 2.4L Boxer Engine, rear-wheel drive, and Vehicle Dynamics Control with Track Mode.

In order to help Toyota promote the release of the all-new 2022 Tundra within the ultra-competitive full-size pickup segment, we created a “5 Reasons You Should Buy” list-style video exploring the best components of the new vehicle.

Shot in an off-road OHV Park in Decatur, TX, just an hour from Toyota USA headquarters, we promoted this video across our truck and outdoor enthusiast sites and communities to maximize viewership.